Going on a wine-tasting trip offers more than just the joy of sampling various wines; it’s about fully immersing yourself in the wine country experience. From savoring local cuisine to staying in cozy inns and soaking in the picturesque scenery of rolling hills dotted with vineyards, it’s a trip that appeals to all the senses. For those over 50, these trips can be especially rewarding, as this age group remains the largest segment of wine drinkers. In fact, a recent U.S. Wine Industry Partnership study shows that boomers and older consumers make up 40% of the current wine market, a figure that jumps to 65% when you include the Gen X crowd, most of whom are also 50-plus. Arizona’s wine tourism stats back this up, with visitors aged 55 and older accounting for 40% of winery visits and 64% of wine festival attendees.
Of course, it’s worth noting that while indulging in fine wines is enjoyable, it’s important to do so responsibly. Heavy drinking has been linked to increased risk of high blood pressure, and for older adults who are already more susceptible to hypertension, moderation is key. You can still have an amazing time without overindulging. Balance is everything, after all.
While California’s Napa and Sonoma Valleys are the go-to destinations for American wine lovers, the U.S. is home to several other wine regions that deserve attention. If you’re looking for something a bit off the beaten path, there’s plenty to discover. From the Finger Lakes region in New York to Oregon’s lush valleys, and even the high deserts of Arizona, there are wine-tasting opportunities across the country that might surprise even the most seasoned connoisseur. And Wisconsin’s rich farm country is a lesser-known gem for wine enthusiasts, pairing wine with—you guessed it—cheese.
One unexpected wine destination is Arizona’s Verde Valley, a region that covers more than 200 square miles in the state’s north-central area. The Verde Valley Wine Trail boasts over two dozen wineries offering wines made from more than 40 varieties of locally grown grapes. Just 100 miles from Phoenix and 20 miles from Sedona, it’s a perfect getaway. Cottonwood, a charming town at the heart of the valley, has nine tasting rooms right along Main Street in Old Town. Whether you choose Cottonwood or Sedona as your base, you can enjoy guided tours that take you to multiple wineries, giving you a real taste of the region.
For a more unique wine-tasting experience, Page Springs Cellars in Cornville offers a picturesque setting, with vineyard rows nestled between rugged desert hills. The tasting room features a bistro menu, live music, and an art gallery, making it more than just a quick stop. Visitors can book harvest tours in September for a behind-the-scenes look at the wine-making process, or even rent a cabana for a more immersive experience. The Southwest Wine Center at Yavapai College is also worth a visit, especially if you’re curious about learning the art of winemaking. With student-curated tastings and sweeping views, it’s a great spot to unwind and explore.
Oregon’s Willamette Valley is another must-visit for wine lovers, especially those fond of pinot noir. Just an hour from Portland, this region is dotted with hundreds of wineries. One great option for lodging is the Setting Inn in Newburg, a hilltop property with eight cozy rooms, each offering stunning views. The on-site tasting room, with a focus on local pinot noir and chardonnay, is perfect for guests and visitors alike. For something a bit more whimsical, check out Benza Vineyards in Hillsboro, where you can sip pinot gris and pinot noir in the company of winery dogs and a flock of colorful chickens.
Wisconsin might be famous for its cheese, but its wine scene is nothing to scoff at. The Driftless wine region in west-central and southern Wisconsin offers more than 240 wineries, many with deep historical roots. Wollersheim Winery, located in Prairie du Sac, was founded in 1846 and revived in the 1970s by the Wollersheim family. This winery offers a Napa-like experience, with a hilltop villa, tasting room, and bistro. Be sure to try their signature Domaine du Sac red wine, made from estate-grown grapes.
For a more laid-back, fun experience, head to Bailey’s Run Vineyard & Winery in New Glarus. Known for its lighthearted vibe, this spot hosts Friday fish fries, live music, and even mah-jongg sessions with wine tastings. Hawk’s Mill Winery near the Illinois border specializes in local Marquette grapes and offers a variety of novelty wines. Popular events like bingo nights and euchre tournaments make this a favorite for the 50-plus crowd. And for something truly Midwest, don’t miss their “Doe Camp Weekend,” a special event for the wives of hunters at the start of deer season.
These lesser-known wine regions offer something for every taste and travel style, proving that great wine experiences aren’t limited to the famous Napa and Sonoma Valleys. Whether you prefer the high deserts of Arizona or the lush valleys of Oregon, there’s always something new to discover.
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